Redline Sport & Marine
Norway's home for ATVs, boats, and everything that moves outdoors.
If it moves on trails or water, Redline Sport & Marine has you covered. Located on US-2 on the outskirts of downtown Norway, this large storefront offers a wide selection of new and used ATVs, motorcycles, and side-by-sides, as well as a complete lineup of CFMoto powersports vehicles, Yamaha boat motors, and SunCatcher pontoons and G3 fishing boats. Redline also provides service for any brand — not just those they sell. Whether you need an oil change or major repairs, you can find reliable help right here in town.
Owner Ben Peterson took over the business in January 2022, bringing with him a lifelong passion for ATVs and side-by-sides along with 23 years of industrial experience. A native of the area, Ben also serves as president of UPROAR, the local ATV club that maintains 34 miles of trail throughout Dickinson County, and sits as a trustee on the Breitung Township board.
Redline handles repairs and maintenance on any brand of ATV, side-by-side, motorcycle, boat, or boat motor — including high-end classics like Chris-Craft and MasterCraft. Labor runs a flat $120 an hour across the board, whether it's a simple oil change or a wiring repair. Boat owners can also take advantage of Redline's winter storage program: drop off your boat for winterizing and pick it up when you're ready, or opt for dockside service, where the team delivers your boat to you, key-ready, and picks it up the same way — a favorite among seasonal residents. Indoor storage across three warehouses and shrink-wrap service round out the offering. Redline is open Monday through Friday, 8 AM to 5 PM, and Saturday, 9 AM to noon.
Redline has also built out a full youth line — including small ATVs and motorcycles, with one electric model parents can control and limit right from their phone — after enough customers asked for kid-sized options that didn't exist elsewhere in the area. Protective gear, including youth helmets and goggles, is stocked alongside it.
And keep an eye out on the counter: Redline carries handmade candles from God's Country Candles, alongside products from Aurora Rods, a nod to the shop's habit of giving local makers a little extra shelf space.
Whether you're outfitting your first ATV, prepping a boat for the season, or need a repair no one else wants to touch, Redline Sport & Marine is a must-stop.
Find them at 1700 West US Highway 2, Norway, Michigan, open Monday–Friday 8 AM–5 PM and Saturday 9 AM–noon.
Call (906) 563-1450, visit redlinesportandmarine.com, or find them on Facebook @redlinesportandmarineinc.
